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Sample Paper on SWOT Analysis of Dell Corporation
The below essay paper is a sample paper on SWOT Analysis of Dell Corporation.
Dell Corporation is a company based in United States and deals in the development, selling and support of computers and other products and services that are related to it. In the field of technological industry, the company has proven itself to be the industry leader by being one of the largest technological corporations and has been employing over 96,000 people globally.
SWOT analysis refers to the analysis of a company on the basis of its internal strengths, weaknesses and its external opportunities and threats. This research paper will be focusing on the SWOT of the Dell Corporation and its major standing in the technology market.
Dell Corporation is one of the leading multinational technology-providing companies. It deals in the computers and all its related accessories for homes, small and medium businesses, public sectors and for large enterprises (Dell, 2010). Its products include printers, televisions, mobile phones, laptops, workstations and others.
Regarding its regulatory agents, the company holds portfolio of around 1955 patents and has some more still pending. It also holds several third party patents. The inventories being used at the company are licensed and patented and it has also obtained US federal trademark registration for the word and logo of dell. To maintain its regulations, Dell evaluates all the claims relating to each of its products and, if necessary, also obtains licenses to use the technology. Thus, keeping the legislative issues and regulations in view, Dell has the exclusive rights to its own trademarks, copyrights, patents, etc. furthermore, the company includes government regulations such as anti-trust regulatory activities, radiofrequency emission regulatory activities, export and import regulatory activities, etc.
Technology is the driving force behind Dell Corporation and satisfied customers are its priority. Thus, in today’s era of competition, the company has to catch up with the fast pace of technological, economical and social changes. It has to keep up with the changing needs of customers from handsets to smart phones and from desktops to notebooks and tablets. It has adapted advance and reliable software to manage its administration, innovative techniques of producing latest technology and has a strong technological base as the integral part of organization and administration. The sales and marketing of the company’s products is done through direct marketing, telemarketing and web-portals, whichever is necessary to meet the changing demands and growing needs of its customers.
The supply-chain operations of the company are also systematically managed and maintained. It has administered its SCM such that it plans orders every two hours and signals suppliers so that its delivery and manufacturing exactly meets the requirements of the customers. It has implemented its own DSi2 SCM system which ensures fast and reliable services managing around 250 suppliers and delivering 3500 parts. The supply chain resources of Dell are known to be the distinctive key competitive differentiators for the company. Moving away from Unix, Dell has adapted and integrated Power Edge servers which run Oracle database 10g with Oracle Real Application clusters. This technology has helped the organization reach heights through its support for SCM functions such as procurement, accounts payable, inventory, material-cost management, etc.
Dell Corporation: SWOT Analysis
The Dell Corporation is indeed one of the largest companies in the world of technology. Besides the strengths and opportunities that it has in the corporate sector, the company is also countering harsh threats and has got weaknesses to cover up. The SWOT of Dell Corporation is given below:-
Able to introduce latest technology and gain competitive advantage
Cost-effective SCM system gives the company economies of scale
Provides the customers reliable and top-notch services
The customizations and complexity of Dell’s technology is sometimes a problem for domestic users
The company has been trying to focus students as its market segment but has been unsuccessful.
Growing needs of personal computers can give Dell more sales and thus, revenues.
The online stores of Dell can attract a larger market for its products.
Price difference in technological products is shrinking. Other companies might take the lead in providing further low-cost computers and accessories.
Dell Corporation might be threatened by the external forces. There is tough competition in the economy regarding prices and inflation. Increased competition, higher wage-demand from the workforce and operating business segments have been experiencing shifts. Moreover, the sudden outburst of economic cycle in the form of boom and recession creates severe economic crunch.
2) Global Environment
The global environment has already been tougher for the organizations. Dell has to experience sudden shifts in technology by adapting to more innovative systems for maintaining its SCM and stakeholders. Moreover, the changing needs and wants of customers all around the world is giving rise to the development of newer technology. The narrow gap in prices of computers and related devices is forcing Dell to revise its pricing strategy every now and then.
Dell Corporation functions with a goal to become a leading company by providing superior quality and latest technology to its customers. It has worked hard to break the cutting-edge competition posed to it by its rivals in the technology industry.
The operating strategy of Dell Corporation guarantees quality products. The company works on product differentiation, cost-leadership and responsiveness in order to gain competitive advantage in the industry.
The Dell Corporation operates with the best available resources. Its technological, financial and human resource base has no competition in the markets. The company is further trying to improve its current situation.
Dell Corporation has gained the market share through managing its business departments and technological resources. It has the lead in the technology-driven industry.